Yayoi Kusama en el mercado del arte contemporáneo : la transformación del artista en marca
By the end of the 19th century, the artist's figure started gaining as much relevance as his work. Consequently, nowadays, the artists must know how to differentiate from others and take a stand in order to be considered relevant by the broadcast media and the current art market. In accordance...
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| Formato: | info:eu-repo/semantics/masterThesis |
| Lenguaje: | español |
| Publicado: |
Universidad de Buenos Aires. Facultad de Arquitectura, Diseño y Urbanismo
2022
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| Acceso en línea: | http://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=aaqmas&cl=CL1&d=HWA_7011 https://repositoriouba.sisbi.uba.ar/gsdl/collect/aaqmas/index/assoc/HWA_7011.dir/7011.PDF |
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| _version_ | 1858161836838354945 |
|---|---|
| author | Adosi, Natalia Antonelia |
| author2 | La Ferla, Jorge |
| author_facet | La Ferla, Jorge Adosi, Natalia Antonelia |
| author_sort | Adosi, Natalia Antonelia |
| collection | Repositorio SISBI |
| description | By the end of the 19th century, the artist's figure started gaining as much relevance as his work. Consequently, nowadays, the artists must know how to differentiate from others and take a stand in order to be considered relevant by the broadcast media and the current art market. In accordance with this, it is claimed that the artists must carry out processes of artistic branding by implementing design strategies to become a brand. \nThe purpose of this research is to contribute to the study of the relations among design, communication and contemporary art centered on this growing phenomenon. Japanese artist Yayoi Kusama is taken as the case of study and her production during the periods in New York (1958-1973) and Japan (1973-2020) are analyzed. From the point of view of the design, a temporal scope is taken into account to identify variables and constants in her career on these questions: What design resources uses Yayoi Kusama to become a brand and an item of consumption? What are the discourses, the stereotypes, the images, the productions and the dissemination methods that make possible for her to remain part of the contemporary art market and to transcend? |
| format | info:eu-repo/semantics/masterThesis |
| id | I87-R4-HWA_7011 |
| institution | UBA - Facultad de Arquitectura, Diseño y Urbanismo |
| institution_str | I-87 |
| language | spa |
| publishDate | 2022 |
| publisher | Universidad de Buenos Aires. Facultad de Arquitectura, Diseño y Urbanismo |
| record_format | dspace |
| repository_str | R-4 |
| spellingShingle | Investigación Diseño gráfico Artistas Mercado del arte Branding Comunicación Kusama, Yayoi Adosi, Natalia Antonelia Yayoi Kusama en el mercado del arte contemporáneo : la transformación del artista en marca |
| title | Yayoi Kusama en el mercado del arte contemporáneo : la transformación del artista en marca |
| title_full | Yayoi Kusama en el mercado del arte contemporáneo : la transformación del artista en marca |
| title_fullStr | Yayoi Kusama en el mercado del arte contemporáneo : la transformación del artista en marca |
| title_full_unstemmed | Yayoi Kusama en el mercado del arte contemporáneo : la transformación del artista en marca |
| title_short | Yayoi Kusama en el mercado del arte contemporáneo : la transformación del artista en marca |
| title_sort | yayoi kusama en el mercado del arte contemporaneo la transformacion del artista en marca |
| topic | Investigación Diseño gráfico Artistas Mercado del arte Branding Comunicación Kusama, Yayoi |
| url | http://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=aaqmas&cl=CL1&d=HWA_7011 https://repositoriouba.sisbi.uba.ar/gsdl/collect/aaqmas/index/assoc/HWA_7011.dir/7011.PDF |
| work_keys_str_mv | AT adosinataliaantonelia yayoikusamaenelmercadodelartecontemporaneolatransformaciondelartistaenmarca |