Redes sociales, retórica visual y legitimación del gobierno bajo la presidencia de Mauricio Macri : el caso de Casa Rosada (2015- 2017)
Within the framework of the theory of social discourse by Marc Angenot (2010), the research aims to contribute to studies on the political imagination deployed by the ruling party Cambiemos (2015-2019). We understand by political imagination not only the inventory of images that said coalition displ...
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| Formato: | info:eu-repo/semantics/masterThesis |
| Lenguaje: | español |
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Universidad de Buenos Aires. Facultad de Arquitectura, Diseño y Urbanismo
2022
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| Acceso en línea: | http://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=aaqmas&cl=CL1&d=HWA_7010 https://repositoriouba.sisbi.uba.ar/gsdl/collect/aaqmas/index/assoc/HWA_7010.dir/7010.PDF |
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| Sumario: | Within the framework of the theory of social discourse by Marc Angenot (2010), the research aims to contribute to studies on the political imagination deployed by the ruling party Cambiemos (2015-2019). We understand by political imagination not only the inventory of images that said coalition displays in its ways of representing what politics is, but also the mechanisms of interpellation with respect to citizens.\nSpecifically, the thesis studies the communication of the national government through the official accounts of Casa Rosada, in the period between the assumption of Mauricio Macri as president, on December 10, 2015, and the mid-term legislative elections, on December 22, 2015. October 2017. For this, the following social networks are considered: Instagram, Facebook, Twitter and Youtube.\nAs a general conjecture, the work postulates that Cambiemos, as the ruling political party, has synchronously displayed diverse imaginaries that demonstrate a political adaptation to the hypermedia ecosystem of the 21st century. Based on this hypothesis and as a result of the analysis, the thesis presents four dominant argumentative logics in the governmental imaginary of Cambiemos: the proximate Government, the Machine-State, the pastoral Government and the Symbolic Government of the State. The range of these argumentative logics confirms a symbiotic relationship between the political imaginary of Cambiemos and the social imaginary around connective media. |
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