Describir: How an aura helps to sell

 _____       ___      _  _     _____     _____      ___      _  _     ______  
|  __ \\    / _ \\   | \| ||  |  ___||  / ____||   / _ \\   | \| ||  /_   _// 
| |  \ ||  / //\ \\  |  ' ||  | ||__   / //---`'  | / \ ||  |  ' ||   -| ||-  
| |__/ || |  ___  || | .  ||  | ||__   \ \\___    | \_/ ||  | .  ||   _| ||_  
|_____//  |_||  |_|| |_|\_||  |_____||  \_____||   \___//   |_|\_||  /_____// 
 -----`   `-`   `-`  `-` -`   `-----`    `----`    `---`    `-` -`   `-----`