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|a Moody, Fred
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|a Pyramid :
|b Spinning Ales Into Gold /
|c Fred Moody;
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|b fot.
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|a Artículo sobre la estrategia comercial y la campaña de la nueva cerveza norteamericana "Pyramid".
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|a DISEÑO GRAFICO
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| 653 |
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|a IMAGEN CORPORATIVA
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| 653 |
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|a MARCAS
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|a MERCHANDISING
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|a CAMPAÑAS PUBLICITARIAS
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|a PUBLICIDAD
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|a CERVECERIAS
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|a BEBIDAS
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| 653 |
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|a PYRAMID BREWERIES INC.
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| 653 |
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|a ESTADOS UNIDOS
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| 653 |
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|a SEATTLE
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| 653 |
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|a PACKAGING
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| 653 |
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|a AFICHES
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| 653 |
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|a ESTRATEGIAS
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| 773 |
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|t GRAPHIS
|g no. 311 [oct.-nov. 1997], p. 62-69
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|c ARTI
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