Describir: The art of picking winners in design /

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|      \\ | || | || |      \\  |  ___||   / ___//   / _ \\   \ \\/ // 
|  --  // | || | || |  --  //  | ||__     \___ \\  | / \ ||   \   //  
|  --  \\ | \\_/ || |  --  \\  | ||__     /    //  | \_/ ||   / . \\  
|______//  \____//  |______//  |_____||  /____//    \___//   /_//\_\\ 
`------`    `---`   `------`   `-----`  `-----`     `---`    `-`  --` 
                                                                      
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