The design of things to come : how ordinary people create extraordinary products /

Detalles Bibliográficos
Autor principal: Vogel, Craig M.
Otros Autores: Cagan, Jonathan, Boatwright, Peter, Hammonds, Keith H. (pról.)
Formato: Libro
Lenguaje:Ingl�s
Publicado: New Jersey : Wharton School, c2005
Materias:
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Tabla de Contenidos:
  • 1. The new breed of innovator
  • 2. Pragmatic innovation
  • 3. The art and science of business
  • 4. Identifying today's trends for tomorrow's innovations
  • 5. Design for desire
  • 6. The powers of stakeholders
  • 7. B to B innovation
  • 8. Making decisions for profit
  • 9. A process for product innovation
  • 10. Creating a blanket of IP to protect your brand from elements
  • 11. To hire consultants or build internally
  • Epilogue. The powers of innovations.