The design of things to come : how ordinary people create extraordinary products /
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| Otros Autores: | , , |
| Formato: | Libro |
| Lenguaje: | Ingl�s |
| Publicado: |
New Jersey :
Wharton School,
c2005
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| Materias: | |
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Tabla de Contenidos:
- 1. The new breed of innovator
- 2. Pragmatic innovation
- 3. The art and science of business
- 4. Identifying today's trends for tomorrow's innovations
- 5. Design for desire
- 6. The powers of stakeholders
- 7. B to B innovation
- 8. Making decisions for profit
- 9. A process for product innovation
- 10. Creating a blanket of IP to protect your brand from elements
- 11. To hire consultants or build internally
- Epilogue. The powers of innovations.