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|a eng
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|a 7.05
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| 100 |
1 |
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|a Vogel, Craig M.
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| 245 |
1 |
4 |
|a The design of things to come :
|b how ordinary people create extraordinary products /
|c Craig M. Vogel, Jonathan Cagan, Peter Boatwright
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| 260 |
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|a New Jersey :
|b Wharton School,
|c c2005
|
| 300 |
|
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|a xxx, 237 p. :
|b il., dib.
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| 500 |
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|a Table of contents: p. ix-xii.
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| 500 |
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|a Foreword / Keith H. Hammonds: p. xiii-xv.
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| 500 |
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|a Preface : what to expect from this book: p. xxi-xxviii.
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| 500 |
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|a Index: p. 233-237.
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| 505 |
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|a 1. The new breed of innovator -- 2. Pragmatic innovation -- 3. The art and science of business -- 4. Identifying today's trends for tomorrow's innovations -- 5. Design for desire -- 6. The powers of stakeholders -- 7. B to B innovation -- 8. Making decisions for profit -- 9. A process for product innovation -- 10. Creating a blanket of IP to protect your brand from elements -- 11. To hire consultants or build internally -- Epilogue. The powers of innovations.
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|a INNOVACION
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|a GESTION
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|a GESTION DE PROYECTOS
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|a PRODUCTOS
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|a SERVICIOS
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| 653 |
1 |
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|a METODOLOGIA
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|a MARKETING
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|a PROCESO DE DISEÑO
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|a DISEÑO INDUSTRIAL
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|a DESARROLLO
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|a ESTRATEGIAS
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|a PROCESOS
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|a ESTUDIOS DE MERCADO
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|a COMERCIALIZACION
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0 |
|a MERCADO
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| 653 |
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|a PROPIEDAD INTELECTUAL
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| 653 |
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|a DERECHOS DE AUTOR
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| 653 |
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|a PATENTES
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| 655 |
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|a TEXTO
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| 700 |
1 |
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|a Cagan, Jonathan
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| 700 |
1 |
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|a Boatwright, Peter
|
| 700 |
1 |
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|a Hammonds, Keith H.
|4 pról.
|
| 852 |
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|c FALTA UBICACION (campo 203)!!!
|
| 942 |
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