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| LEADER |
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00034343 |
| 003 |
AR-BaUAD |
| 005 |
20230908142432.0 |
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| 020 |
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|a 978050029036
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| 040 |
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|a AR-BaUAD
|b spa
|c AR-BaUAD
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| 041 |
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|a eng
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| 044 |
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|c us
|2 ISO3166-1
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| 080 |
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|a 659
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| 080 |
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|a 7.011:76
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| 080 |
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|a 659.11
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|a 659.148
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| 080 |
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|a 659.145
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| 100 |
1 |
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|a Barry, Pete
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| 245 |
1 |
4 |
|a The advertising concept book :
|b think now, design later : a complete guide to creative ideas strategies and campaigns /
|c Pete Barry
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| 250 |
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|a 2nd ed. rev. and exp.
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| 260 |
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|a New York :
|b Thames and Hudson,
|c c2012
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| 300 |
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|a 296 p. :
|b il., dib.
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| 500 |
|
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|a Contents: 1. Basic Tools -- 2. The strategy -- 3. Print -- 4. The campaign -- 5. The tagline -- 6. Generating strategies and ideas -- 7. TV -- 8. Ambient -- 9. Interactive -- 10. Copý -- 11. Radio -- 12. Integrated -- 13. Execution -- 14. Presenting and selling your work -- 15. The student book -- 16. Conclusion.
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| 500 |
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|a Introduction: p. 8-18.
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| 500 |
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|a Glossary: p. 288-290.
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| 504 |
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|a Bibliography: p. 291.
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| 500 |
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|a Index: p. 292-296.
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| 653 |
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|a DISEÑO GRAFICO
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| 653 |
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|a AGENCIAS
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| 653 |
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|a PUBLICIDAD
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| 653 |
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|a GUIAS
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| 653 |
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|a CREATIVIDAD
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| 653 |
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|a ESTRATEGIAS
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| 653 |
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|a MARKETING
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| 653 |
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|a COMUNICACION VISUAL
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| 653 |
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|a CAMPAÑAS
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| 653 |
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|a METODOLOGIA
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| 653 |
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|a TEORIA
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| 653 |
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|a ANALISIS
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| 653 |
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|a TELEVISION
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| 653 |
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|a CORTOS PUBLICITARIOS
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| 653 |
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|a INTERNET
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| 653 |
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|a INTERACTIVIDAD
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| 653 |
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|a ABBOTT MEAD VICKERS BBDO
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| 653 |
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|a ACNE ADVERTISING
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| 653 |
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|a AGENCIA CLICK
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| 653 |
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|a ALLY & GARGANO
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| 653 |
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|a BARTLE BOGLE HEGARTY
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| 653 |
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|a CRISPIN PORTER + BOGUSKY
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| 653 |
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|a DOYLE DANE BERNBACH
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| 653 |
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|a EURO RSCG
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| 653 |
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|a FALLON MCELLIGOTT
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| 653 |
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|a JWT
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| 653 |
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|a LEO BURNETT WORLDWIDE
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| 653 |
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|a LOWE
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| 653 |
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|a MCCANN ERICKSON
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| 653 |
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|a OGILVY & MATHER
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| 653 |
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|a SAATCHI & SAATCHI
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| 653 |
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|a TBWA WORLDWIDE
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| 653 |
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|a YOUNG & RUBICAM
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| 653 |
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|a LONDRES
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| 653 |
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|a ESTOCOLMO
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| 653 |
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|a NUEVA YORK
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| 653 |
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|a BERLIN
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| 653 |
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|a TAILANDIA
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| 653 |
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|a LISBOA
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| 653 |
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|a CHILE
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| 653 |
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|a CHICAGO
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| 653 |
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|a TORONTO
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| 653 |
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|a AUSTRALIA
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| 653 |
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|a HONG KONG
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| 653 |
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|a LOS ANGELES
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| 653 |
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|a MADRID
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| 653 |
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|a BUENOS AIRES
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| 653 |
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|a TOKIO
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| 655 |
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|a TEXTO
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| 852 |
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|c 86-5
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| 952 |
|
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|0 0
|1 0
|4 0
|6 865
|7 0
|9 41827
|a AR-BaUAD
|b AR-BaUAD
|d 2019-12-19
|e Compra Exp.26.546/12
|g 260.00
|i 35514
|l 0
|o 86-5
|p xwpy935514
|r 2023-09-08 14:24:32
|w 2023-09-08
|y BK
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| 990 |
|
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|a Ej.1 : 35514 . 19/12/19 -- Compra Exp.26.546/12 -- (260 pesos).
|b ADM
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| 990 |
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|a DG201
|b TD
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| 990 |
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|a MJO
|b OP
|
| 990 |
|
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|a AAQ00034343
|b CC
|
| 998 |
|
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|a AAQ
|b Bibun 76
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| 942 |
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|c BK
|
| 999 |
|
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|c 22017
|d 22017
|
