The advertising concept book : think now, design later : a complete guide to creative ideas strategies and campaigns /
| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | Ingl�s |
| Publicado: |
New York :
Thames and Hudson,
c2012
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| Edición: | 2nd ed. rev. and exp. |
| Materias: | |
| Etiquetas: |
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| Notas: | Contents: 1. Basic Tools -- 2. The strategy -- 3. Print -- 4. The campaign -- 5. The tagline -- 6. Generating strategies and ideas -- 7. TV -- 8. Ambient -- 9. Interactive -- 10. Copý -- 11. Radio -- 12. Integrated -- 13. Execution -- 14. Presenting and selling your work -- 15. The student book -- 16. Conclusion. Introduction: p. 8-18. Glossary: p. 288-290. Index: p. 292-296. |
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| Descripción Física: | 296 p. : il., dib. |
| Bibliografía: | Bibliography: p. 291. |
| ISBN: | 978050029036 |