Cita APA (7a ed.)

Barry, P. (2012). The advertising concept book: Think now, design later : a complete guide to creative ideas strategies and campaigns (2nd ed. rev. and exp.). Thames and Hudson.

Cita Chicago Style (17a ed.)

Barry, Pete. The Advertising Concept Book: Think Now, Design Later : A Complete Guide to Creative Ideas Strategies and Campaigns. 2nd ed. rev. and exp. New York: Thames and Hudson, 2012.

Cita MLA (9a ed.)

Barry, Pete. The Advertising Concept Book: Think Now, Design Later : A Complete Guide to Creative Ideas Strategies and Campaigns. 2nd ed. rev. and exp. Thames and Hudson, 2012.