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|a Kramer, Roland L.
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|a Mercadotecnia Internacional
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|a México :
|b Cogesasouth western. Centro regional de ayuda técnica,
|c 1964
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|a xv, 686 p. :
|b il.
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|a Tabla de contenido: p. ix-xv.
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|a Indice: p. 673-686.
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|a Ej. No1 : 25277 . 22/7/1994 -- donac (15 pesos).
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